Why your customers face is the key to your next sale

The ancient Chinese believe that your face reflects who you are, why you think, feel and behave the way you do. Understand the features of one’s face and you understand the person with whom you are speaking to — even before they open their mouth. Faces tell all. You can probably tell if those you know well are angry, happy, sad,hurt or tired by looking at their faces. But most people's knowledge of faces ends there. The Chinese have made a thorough study of the art of face-reading. For more than 2,000 years, the Chinese have studied the faces of everyone they met. Their art of reading faces is known as Siang Mien. It divides faces into 10 shapes which reveal the basic character traits. Forehead - Intellegence | Memory | Career | Frienship. Eyebrows - health | common sense. Eyes - Resourcefulness | Trustworthiness.  Nose - Wealth. Mouth - Reliability | Generosity. Cheeks - Power. Ears - Sexuality | Detirmination. Chinese Families in many countries practise Siang Mein without even calling it by its name. Having lived and worked in China I noticed the Chinese habit of staring. When the chinese stare it's your character that is being assessed. Only this week, KFC fast food outlets in Bejing started using facial recognition technology  to try to predict customer's orders based on age and gender. It can also make recommendations based on past visits. So, the next time you find yourself in a networking meeting, interview or social gathering, take a closer look at the person’s face that you just met. You may just learn something about them even before they utter a word. There are lots of books and YouTube videos that sales people can use to show why knowing your  customer's face is really the key to your fortune.

---