Looking at Video & Social media through new eyes
The jury isn’t still out on video. It’s convened. It’s handed down its verdict. It’s disbanded and moved on to the next case. Video is the most engaging way to … engage with customers. It’s hard facts or, rather, hard data. So, if video is the best way to reach your customers, why isn’t every company focusing strictly on video.
Lets start with some facts
Did you know that
So if you need to improve your sales, looking for inspiration with your marketing, need a strategy for social media, trying to raise funding or just looking to grow your business. Call us now
- 75% of executives watch work-related videos on business websites at least once a week.
- According to Forbes, 59% of executives would rather watch a video than read text.
- 79% of websites that feature video use third party hosting.
- 96% of B2B organizations are using video as part of their online marketing.
- 73% of B2B organizations report positive ROI from video marketing.
- According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
- An introductory email that includes a video improves an increased click-through rate by 96%.
- 23% of people who have been presented with a poor-quality video experience would hesitate to purchase from that brand.
- Short clips accounted for 51% of live video content streamed to smartphones as of 2015.
- Video on social media generates 1200% more shares than text and images combined.
- Companies using video enjoy 41% more web traffic from search
- 62% of potential clients are more likely to have a negative perception of a brand that publishes poor-quality video.
- 52% of marketing professionals worldwide name video as the type of content with the best ROI.
- Video on a landing page can increase conversion by 80% or more.
- Combining video with full page ads boosts engagement by 22%.
- 70% of marketers claim video produces more conversions than any other content.
- Businesses using video grow company revenue 49% faster year-over-year than organisations without video.
So if you need to improve your sales, looking for inspiration with your marketing, need a strategy for social media, trying to raise funding or just looking to grow your business. Call us now
The Rise of Video & Why
In the Modern world of smartphone and tablet devices, now more used than desktop PC’s, the desire for “mobile” friendly
content has increased exponentially.
In conjunction with the device change, the way we search has changed. With “instant” always on mobile devices in hand,
people are using “Kipling’s 6 good friends” – the way we search has changed dramatically.
The 6 friends; WHO, WHAT, WHERE, WHEN, WHY and HOW are all question type searches and are further supplemented
by longer search requests of 4, 5, 6 or more keywords or phrases designed to deliver a more accurate set of search results.
Once results are received the most content viewed by far is…… Video. And video that provides ANSWERS to our
6 friend questions is far more likely to appear in search results even if the website / content is dwelling in the dark depths of
page 2 and beyond. FAQ Video content – e.g. How to’s – can be the most valuable introduction to your business online.
content has increased exponentially.
In conjunction with the device change, the way we search has changed. With “instant” always on mobile devices in hand,
people are using “Kipling’s 6 good friends” – the way we search has changed dramatically.
The 6 friends; WHO, WHAT, WHERE, WHEN, WHY and HOW are all question type searches and are further supplemented
by longer search requests of 4, 5, 6 or more keywords or phrases designed to deliver a more accurate set of search results.
Once results are received the most content viewed by far is…… Video. And video that provides ANSWERS to our
6 friend questions is far more likely to appear in search results even if the website / content is dwelling in the dark depths of
page 2 and beyond. FAQ Video content – e.g. How to’s – can be the most valuable introduction to your business online.
Creating an Actual Video is only the first step
Assuming you have the right images, content, script, background, colour scheme, music or voiceover:
- Where are you going to “load” the Video; YouTube?
- Have you set-up a YouTube channel?
- Has your Title, transcript and content been optimised for search on YouTube & Google?
- Have you set-up tags, end cards, closed captions, 60 Character Titles (why watch message), Keyword transcripts, links?
- Is the first 100 characters of your description delivering a key marketing message?
- Can the Video be posted on SlideShare? (Owned by LinkedIn and indexed by Google)
- Have you taken still shots for posts on Google+, Instagram etc?
- Have you set-up a closing call-to-action (watch next video / web site address, email or telephone number / Like, Subscribe etc)?
- Have you set-up analytics reporting? Better still did you do analytics research before you created your Video?
- How can you monitor Video comments and respond or provide feedback?
Let's bring social media into the question
Lead Generation using video:
• 88% more time on website with Video
• Shared on Social
• 53 x more likely to get SEO listings than text
• 65% viewers look at website AFTER a Video
• Video in Email increases click through by 300%.
Indeed, Forrester Research and many more industry think tanks are confidently stating
that everything Video will be the content norm by as early as 2020.
• 88% more time on website with Video
• Shared on Social
• 53 x more likely to get SEO listings than text
• 65% viewers look at website AFTER a Video
• Video in Email increases click through by 300%.
Indeed, Forrester Research and many more industry think tanks are confidently stating
that everything Video will be the content norm by as early as 2020.
YouTube is a key element of your Marketing SEO strategy
NOT just a Hosting Strategy
To begin with, business owners should create YouTube channel for the company or service. This is technically a storage for all video content that you create and upload. Good YouTube channel provides your business with possibility to share important video with your clients. You can also upload those videos which are relevant to your sphere to provide users with additional information, just for their interest.
A successful YouTube Channel needs to consider:
The easiest and the most useful videos, all your clients will appreciate, are tutorial videos. This kind of content will be most relevant to your service and will be viewed not once, but many times. You can also create videos relating to the theme of your business. For example, if you offer website design, you can upload videos on Photoshop. Create small videos with some easy lessons. This will help your clients learn some easy aspects. Besides, this will attract more attention to your service.
A successful YouTube Channel needs to consider:
- Who – will watch (Audience Potential)
- What – Type of Content will you need to create
- When – To publish
- Why – Create the Video in the first place
- Where – Do I need to promote my Video and where
- How – will I measure etc
The easiest and the most useful videos, all your clients will appreciate, are tutorial videos. This kind of content will be most relevant to your service and will be viewed not once, but many times. You can also create videos relating to the theme of your business. For example, if you offer website design, you can upload videos on Photoshop. Create small videos with some easy lessons. This will help your clients learn some easy aspects. Besides, this will attract more attention to your service.
A great start point for video content is content you already have !
As video is the both the present and the future of content marketing, it's a good idea to review what works best on YouTube, Facebook, Instagram, Twitter and Snapchat so you can plan accordingly. As social media continues to dominate the focus of most company's marketing focus and media budget, now would be the perfect time to review what works best on each platform. Clearly, video will dominate for the foreseeable future. New technologies will revolutionize marketing in the future but for the time being, companies need to focus where the bulk of audiences are today and will likely be in the next few years. YouTube, Facebook, Instagram, Twitter and Snapchat, there's a lot to keep straight when it comes to video content marketing, but we will be here to help you ensure you're optimising your video in the ways that will have the highest impact for each platform.
To get started use Current Blogs |Social Media Posts | FAQ’s from your inbound call team or sales teams. Once created your initial promotions should include:
Better still – all you, the client, needs to do is select the topic | relevant Content – Approve Script – Approve Video
and allow us to do the rest.
To get started use Current Blogs |Social Media Posts | FAQ’s from your inbound call team or sales teams. Once created your initial promotions should include:
- Email to all your current database for immediate access
- LinkedIn | Twitter | Facebook and all social media channels you use to target your audience
- Embed in Blog - To generate website traffic and keep people on-site longer
Better still – all you, the client, needs to do is select the topic | relevant Content – Approve Script – Approve Video
and allow us to do the rest.
Different strokes for different folks
The purpose of content marketing is to create and offer valuable content customized for your different audiences. It should attract, engage and convert your visitors – basically it should carry them down the buying cycle of Awareness | Consideration | Decision making. That’s where video marketing comes in. There are so many opportunities for you to offer your audience video content throughout the buyer’s journey – videos that will help educate them, make it easy to trust your brand, and move them to a purchase decision faster. Here is a selection of different approaches at each stage of the buying cycle. Statistics do highlight the type of Video most viewed: Educational (Processed 60k faster than text) – Emotional (Connection & Empathy) – Memorable (Retain Visual content) – Personal (Greater sense of Trust).
Awareness stage
This is the introduction and seduction stage and there are various forms of video approach that can achieve this:
Brand videos: The key is to inform about your values and the visions of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. The key to a successful brand video is "great storytelling", a strong film needs "some strong emotional connection" with its audience.
Awareness stage
This is the introduction and seduction stage and there are various forms of video approach that can achieve this:
Brand videos: The key is to inform about your values and the visions of your brand. You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. The key to a successful brand video is "great storytelling", a strong film needs "some strong emotional connection" with its audience.
Animations Videos
Animation provides visual and emotional stimulation, as well as that “wow” factor that makes your video content memorable.
These should be short, fun quirky and bite sized.
Educational Videos
A lot of target audiences for Brands are out there searching for new info -The purpose of these videos is what it says on the tin - all about learning new we think the best length for an explainer video is 60 seconds.
Documentaries
Its focus is on valuable, affecting, storytelling-driven video content that arouses, stimulates, or excites. Giving the audience an in-depth look at a topic they may never have considered before (just like any good documentary).
Explainer/Tutorial Videos
For many brands, video starts here. Explainer videos are short online marketing videos used to explain your company's product or service. These videos are great not only for establishing expertness and authority in a vertical, but for capturing the all-important “how to”. They can also be cheeky and fun.
Experience Videos
360 video and VR encompass a wide range of technology, from monoscopic rotatable video on a web page or mobile device, through headsets such as Google Cardboard with 3D audio, to high-end headset-based VR experiences allowing full movement and interaction.
The Consideration Stage
At this stage, you need to be begin nurturing the leads you obtained from your earlier awareness stage. This involves building your relationship with these people you made aware of your products and services. You already have their attention, now get them to know, like and consider your company products and services.
The idea is to gently steer your prospects towards reminders about why you are the best choice going forwards, without rubbing their faces in it and to provide high-quality content without seeming too salesy. To showcase your consideration content to your audiences, use the following types of video content:
Video Emails
No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.
At this stage, you need to be begin nurturing the leads you obtained from your earlier awareness stage. This involves building your relationship with these people you made aware of your products and services. You already have their attention, now get them to know, like and consider your company products and services.
The idea is to gently steer your prospects towards reminders about why you are the best choice going forwards, without rubbing their faces in it and to provide high-quality content without seeming too salesy. To showcase your consideration content to your audiences, use the following types of video content:
Video Emails
No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.
Video in a Card
Video cards come in a range of screen sizes with optional extras. The cards have a magnetic switch that automatically plays the video when the card is opened. The cards can hold multiple videos, dependent upon the functionality and number of buttons on the card. We work with you to produce the videos and our print provides the TV Cards and can also supply printed outer presentation boxes if required. You can provide existing artwork and video content, or our partners design studio can create designs for the card.
Video massively outperforms traditional print media by increasing the reach of marketing campaigns and can boost your direct mail response rate by as much as 45%.
80% of people prefer to watch video than read text messages.
70% of people retain more information through video.
46% of people say they would be more likely to seek out information about a product or service after seeing it in a video.
BUT… print engages with our minds and a physical item can often provide a better representation of your business to clients. Direct mail also allows you to carefully target specific people.
The inescapable conclusion is that combining video and print in a way that can be mailed directly into the hands of your target audience is an extremely powerful and effective marketing tool. It clearly stands out from the thousands of other messages fired at us every day and can be used to
• Communicate important messages
• Rapidly build industry awareness
• Reach and penetrate new markets
• Drive incremental sale growths
• Retain and grow customer loyalty
• Inform and influence key partners
They can be used for product launches, event invitations, business cards, to tell your story, or simply to provide useful information about your company and services. The only real limitation is your imagination.
The Viral Effect A key benefit of Video in a card is that its originality and wow factor will encourage the recipient to show their Video in a card to colleagues and friends alike, increasing the reach of your campaign and with response rates as high as 45%. Video brochures can massively outperform traditional print media and delivers excellent ROI.
Video cards come in a range of screen sizes with optional extras. The cards have a magnetic switch that automatically plays the video when the card is opened. The cards can hold multiple videos, dependent upon the functionality and number of buttons on the card. We work with you to produce the videos and our print provides the TV Cards and can also supply printed outer presentation boxes if required. You can provide existing artwork and video content, or our partners design studio can create designs for the card.
Video massively outperforms traditional print media by increasing the reach of marketing campaigns and can boost your direct mail response rate by as much as 45%.
80% of people prefer to watch video than read text messages.
70% of people retain more information through video.
46% of people say they would be more likely to seek out information about a product or service after seeing it in a video.
BUT… print engages with our minds and a physical item can often provide a better representation of your business to clients. Direct mail also allows you to carefully target specific people.
The inescapable conclusion is that combining video and print in a way that can be mailed directly into the hands of your target audience is an extremely powerful and effective marketing tool. It clearly stands out from the thousands of other messages fired at us every day and can be used to
• Communicate important messages
• Rapidly build industry awareness
• Reach and penetrate new markets
• Drive incremental sale growths
• Retain and grow customer loyalty
• Inform and influence key partners
They can be used for product launches, event invitations, business cards, to tell your story, or simply to provide useful information about your company and services. The only real limitation is your imagination.
The Viral Effect A key benefit of Video in a card is that its originality and wow factor will encourage the recipient to show their Video in a card to colleagues and friends alike, increasing the reach of your campaign and with response rates as high as 45%. Video brochures can massively outperform traditional print media and delivers excellent ROI.
Showreel Videos
A showreel is a short piece of video footage showcasing an actor ,presenter or media producer's previous work. Usually 2 to 3 minutes in length, a showreel typically supplements a résumé and is used to promote the skill, talent, and experience to companies looking to develop quality work for them
A showreel is a short piece of video footage showcasing an actor ,presenter or media producer's previous work. Usually 2 to 3 minutes in length, a showreel typically supplements a résumé and is used to promote the skill, talent, and experience to companies looking to develop quality work for them
Product Videos
Video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Product reviews are a staple in the world of video, but they are so for a reason. Because they’re effective. Nothing helps more than showing how your product or service works in practice to convince your viewers of its benefits at this consideration stage.
The Decision Stage
At this stage, your potential customers are on the verge of making a purchase and wish to decide between the options. Your prospects are ripe for closing, with a slight push you can effectively convert them.
Testimonials
Testimonials provide evidence that you actually do solve customers’ problems and in fact, offer some pretty cool benefits. Written testimonials from Joe Smith on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company. Video testimonials, on the other hand, are a little trickier to ‘fake’ and therefore, seen as more believable.
Testimonials provide evidence that you actually do solve customers’ problems and in fact, offer some pretty cool benefits. Written testimonials from Joe Smith on your website are one form – and are certainly better than nothing – but prospects are sometimes hesitant to believe them if they’re not from a known person at a known company. Video testimonials, on the other hand, are a little trickier to ‘fake’ and therefore, seen as more believable.
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FAQ Videos
At this point, your leads are generally looking for answers to any remaining questions they may have. You need to allay their fears and calm any last quibbles before they purchase.
Demonstration/Instructions Videos
Your potential customers have another important question that needs answering: will you assist them even after they’ve purchased the product? There’s one way to answer that with a yes, you will. It’s through instructional videos.
Company Culture Videos
Most company culture videos project what upper management thinks about the company, instead of how average employees see the world. Show the human side of your company, connect on an emotional level with your viewers and let the personality of your company employees’ shine through a culture video.
Thank you videos
Video marketing is effective even after your lead has made their way through the whole marketing tunnel.
At this unexpected stage, your audience might doubly appreciate your attention.
Live streaming videos
Why Is Live Video So Popular?
Video appeal. First, there’s the basic appeal of video. People tend to prefer visual content to written content, because it’s a more basic form of interaction. Thanks to faster Internet speeds and mobile devices, it’s easier than ever to watch videos, so live video content has become even more popular.
“In the moment” value. Social media users also love to feel “in the moment,” and live videos give them that perspective. Rather than seeing a recorded event, they want to experience something immediately.
User engagement and instant feedback. Live video also opens the door to live feedback, such as user-contributed questions or comments, which adds a layer of engagement to the experience.
Where can live Video be used successfully:
A live event
A key speaker
An impromptu interview
An office tour
A product or service demo
Video appeal. First, there’s the basic appeal of video. People tend to prefer visual content to written content, because it’s a more basic form of interaction. Thanks to faster Internet speeds and mobile devices, it’s easier than ever to watch videos, so live video content has become even more popular.
“In the moment” value. Social media users also love to feel “in the moment,” and live videos give them that perspective. Rather than seeing a recorded event, they want to experience something immediately.
User engagement and instant feedback. Live video also opens the door to live feedback, such as user-contributed questions or comments, which adds a layer of engagement to the experience.
Where can live Video be used successfully:
A live event
A key speaker
An impromptu interview
An office tour
A product or service demo
beth-singler from Hay Festival on Vimeo.
Where do you start with creating business videos
It’s no secret that video marketing is a major trend. User engagement with video material is higher than other forms of content, video is more accessible than ever before (thanks to mobile devices and faster Internet), and it’s easier to produce than it has been in previous generations.
If this is your first foray into using video as part of your Marketing Strategy one of the best ways to start is with an explainer video, which is designed to give new users a run-down of what your products or services are, and how they work, in the span of a few minutes.
Part of the problem with those who are not yet using video marketing is a perceived impracticality of video; because a video has historically been expensive and time-consuming to produce, businesses would rather stay toward more straightforward, cheaper methods. However, video production is no more affordable as technological resources become more sophisticated and more available. Video technology has advanced to the point where it’s cost effective for almost any business to utilise.really no excuse not to use it.
So as a first step , you may wish to produce a series of explainer videos - so why are explainer videos so effective?
With the cost base significantly lower, once a channel and the first Video is completed (including the post-video marketing processes etc), subsequent videos (perhaps a campaign or regular sequence) can be delivered at even greater cost base reduction.
THERE ARE A LOT OF VARIED OUTPUTS THAT YOUR FINAL VIDEO CAN HAVE.
As a start we can create the following explainer videos for a variety of different departmental requirements
Animated Explainer Videos
These help people understand your product or service in 1-2mins. This will help increase conversions, sales and reduce support calls.
Mobile App Demo Videos
A mobile app video demonstrates your app. This can be as a walkthrough or showing off core features. This helps people understand how it works before they download or buy.
Web App Demo Videos
A web app videos is a great way to demonstrate key features of your app. This will help people get the answers they need and reduce support calls to your team.
Pre-Roll Videos
A pre-roll video is a great way to get your product or service in front of a targeted audience. These videos are typically 15 or 30 seconds and play before the main video on YouTube.
If this is your first foray into using video as part of your Marketing Strategy one of the best ways to start is with an explainer video, which is designed to give new users a run-down of what your products or services are, and how they work, in the span of a few minutes.
Part of the problem with those who are not yet using video marketing is a perceived impracticality of video; because a video has historically been expensive and time-consuming to produce, businesses would rather stay toward more straightforward, cheaper methods. However, video production is no more affordable as technological resources become more sophisticated and more available. Video technology has advanced to the point where it’s cost effective for almost any business to utilise.really no excuse not to use it.
So as a first step , you may wish to produce a series of explainer videos - so why are explainer videos so effective?
- They’re concise.
- They show a problem and a solution.
- You can get creative
- They can be used anywhere
- They’re an approachable medium
- They’re useful for new and old customers alike.
- They’re adaptable
- You can show your brand personality
- You can show off the benefits first-hand
- You have a chance to prove your worth
With the cost base significantly lower, once a channel and the first Video is completed (including the post-video marketing processes etc), subsequent videos (perhaps a campaign or regular sequence) can be delivered at even greater cost base reduction.
THERE ARE A LOT OF VARIED OUTPUTS THAT YOUR FINAL VIDEO CAN HAVE.
As a start we can create the following explainer videos for a variety of different departmental requirements
- Brand Adverts
- Brand Video Ads
- 2D & 3D Animated App Explainer Video
- Brand Advertising Video
- Brand Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Animated Explainer Videos
These help people understand your product or service in 1-2mins. This will help increase conversions, sales and reduce support calls.
Mobile App Demo Videos
A mobile app video demonstrates your app. This can be as a walkthrough or showing off core features. This helps people understand how it works before they download or buy.
Web App Demo Videos
A web app videos is a great way to demonstrate key features of your app. This will help people get the answers they need and reduce support calls to your team.
Pre-Roll Videos
A pre-roll video is a great way to get your product or service in front of a targeted audience. These videos are typically 15 or 30 seconds and play before the main video on YouTube.
Creating Accessibility with Video
Videos should be produced and delivered in ways that ensure that all members of the audience can access their content. An accessible video includes captions, a transcript, and audio description and is delivered in an accessible media player. At Outsourcedsalesb2b we are keen advocates for people with disabilities. Here is an example of what is possible to improve the quality of life with disability using technology and social innovation. Here is an example of what is already possible.
The Deaf and Hard of Hearing
Deaf students are 2.5 times less likely to finish school, relying on note takers, sign language interpreters and lip reading to gain access to classroom content. To have a meaningful impact on the lives of people who are deaf or hard of hearing, the key is to innovate in the education space. Live captioning in the classroom will ensure that Deaf students have direct access to the English language in real time.
Up until now, live captioning has been delivered using specially trained stenographers, however technology has presented some new solutions. Speech recognition software has improved significantly, largely aided by some huge leaps in computer processing speeds, and it has become possible to deliver live content through respeakers – people who have the aptitude to listen to content and respeak it into speech recognition software specially trained to their voice.
For people who are Blind or Partial Sighted
Here we use Audio description. This is a separate narrative audio track that describes important visual content, making it accessible to people who are unable to see the video. Individuals who are blind can understand much of a video’s content by listening to its audio. However, if a video includes content that is only presented visually (e.g., on-screen text or key actions that are not obvious from the audio) this visual information must be described in order to be accessible to people who are unable to see it.
Autism
In the field of Autism there are services we are now aware of that have begun to explore the idea of training captioners to summarise content to make it more accessible for a range of students including those with ASD.
Captions
Captions are text versions of the audio content, synchronised with the video. They are essential for ensuring your video is accessible to students, employees, and members of the public who are deaf or hard of hearing. They also help non-native English speakers to understand the video, make it possible to search for content within the video, help students learn the spelling of technical terms spoken in the video, and make it possible to generate an interactive transcript where users can click anywhere in the transcript to watch the video where that text is spoken.
Live Captioning and Description
If live events are simulcast over the Web, live captioning is needed in order to provide access to the audio content for audience members who are deaf or hard of hearing. Similarly, live description may be needed if key visual content will otherwise not be verbalised, such as in a dramatic production.
Transcript
A transcript is a text version of the media content. A transcript should capture all the spoken audio, plus on-screen text and descriptions of key visual information that wouldn’t otherwise be accessible without seeing the video. Transcripts make video content accessible to everyone, including people who are unable to view the video due to accessibility problems or technical limitations. They are also helpful for people who want to quickly scan or search a video’s content but do not have the time to watch the entire video.
The Deaf and Hard of Hearing
Deaf students are 2.5 times less likely to finish school, relying on note takers, sign language interpreters and lip reading to gain access to classroom content. To have a meaningful impact on the lives of people who are deaf or hard of hearing, the key is to innovate in the education space. Live captioning in the classroom will ensure that Deaf students have direct access to the English language in real time.
Up until now, live captioning has been delivered using specially trained stenographers, however technology has presented some new solutions. Speech recognition software has improved significantly, largely aided by some huge leaps in computer processing speeds, and it has become possible to deliver live content through respeakers – people who have the aptitude to listen to content and respeak it into speech recognition software specially trained to their voice.
For people who are Blind or Partial Sighted
Here we use Audio description. This is a separate narrative audio track that describes important visual content, making it accessible to people who are unable to see the video. Individuals who are blind can understand much of a video’s content by listening to its audio. However, if a video includes content that is only presented visually (e.g., on-screen text or key actions that are not obvious from the audio) this visual information must be described in order to be accessible to people who are unable to see it.
Autism
In the field of Autism there are services we are now aware of that have begun to explore the idea of training captioners to summarise content to make it more accessible for a range of students including those with ASD.
Captions
Captions are text versions of the audio content, synchronised with the video. They are essential for ensuring your video is accessible to students, employees, and members of the public who are deaf or hard of hearing. They also help non-native English speakers to understand the video, make it possible to search for content within the video, help students learn the spelling of technical terms spoken in the video, and make it possible to generate an interactive transcript where users can click anywhere in the transcript to watch the video where that text is spoken.
Live Captioning and Description
If live events are simulcast over the Web, live captioning is needed in order to provide access to the audio content for audience members who are deaf or hard of hearing. Similarly, live description may be needed if key visual content will otherwise not be verbalised, such as in a dramatic production.
Transcript
A transcript is a text version of the media content. A transcript should capture all the spoken audio, plus on-screen text and descriptions of key visual information that wouldn’t otherwise be accessible without seeing the video. Transcripts make video content accessible to everyone, including people who are unable to view the video due to accessibility problems or technical limitations. They are also helpful for people who want to quickly scan or search a video’s content but do not have the time to watch the entire video.
The strategy is to hook viewers from the start.
The truth is that people don’t really read anymore. Based on a recent study, it was found that people read only 18% of the articles they choose Moreover, viewers are only spending just a few seconds for every 100 words they read. What does this tell us? It tells us that one, our attention spans are decreasing, but also that there is an opportunity to capture a very large audience. People say a picture is worth a thousand words, well then imagine how many words a video is worth. Or better yet, if you are a business owner imagine how much more revenue a video can bring. We would like to think people understand that visual storytelling is a complex set of skills that takes years to learn and couldn't possibly be covered in a brief conversation, but we realise the truth — video pricing is confusing. Prices vary from company to company, and video to video, so we try to make this less of a problem for our clients. We break this into 4 clear areas and show examples.
Simply
Basic (max 60 seconds) Your video produced from either still images (max 12) or Video (maximum footage sent to us - 45mins) This includes: Script-writing and voiceover recording and background music Editorial controlled is maintained by us. Any changes will incur and additional cost
Basic (max 60 seconds) Your video produced from either still images (max 12) or Video (maximum footage sent to us - 45mins) This includes: Script-writing and voiceover recording and background music Editorial controlled is maintained by us. Any changes will incur and additional cost
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Standard
(max 120 seconds) A video production team will create, edit and produce a 90 second video. This includes: A professional shoot by a cameraman in one location. Maximum shooting time of 2 hours, during one day only. Script-writing and voiceover recording and background music. One round of amendments during the Review Period.
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Premium
(max 180 seconds) A video production team will create, edit and produce a 120 second video. This includes: A professional shoot by a cameraman and a Director in one location. Maximum shooting time of 4 hours, during one day only. Script-writing and voiceover recording and background music. One round of amendments during the Review Period.
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Go Live
A video production team will create and produce a LIVE broadcast for you. This includes: Face to face meeting to create concepts for you – our project director will work with you to help ensure that your unique selling points are delivered effectively and professionally. Dedicated project director who will act as a single point of contact throughout the production of the LIVE broadcast. Maximum shooting time of 8 hours, during one day only. Includes one manned and two static cameras, vision mixer, tech op and camera crew. Our specialists will ensure that each component of the LIVE broadcast to web is produced to the highest standard.
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When we have produced your video(s) you need to know where to put them and what to do with them. Easy - We can also provide your own branded business live tv channel www.outsourcedsalesb2b.tv
