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Welcome to my website. I am a seasoned Sales & Marketing Consultant, specialising in marrying time-tested strategies with the latest innovations to drive business expansion and market penetration. With a career spanning several decades and a footprint in multiple global markets, I offer a unique blend of old -school wisdom, cutting edge methodologies and new age technologies that can position your modest sized B2B SME for growth.
New Markets
Entering a new market poses a number of risks, & you have to weigh up the opportunity it holds & the resources you will need to enter it. I work with clients to develop new markets & new regions, weighing in advance the prospects,costs, probabilities & risks of those choices Finding the most effective & resourceful way is key to success in this fast changing world.
Entering a new market poses a number of risks, & you have to weigh up the opportunity it holds & the resources you will need to enter it. I work with clients to develop new markets & new regions, weighing in advance the prospects,costs, probabilities & risks of those choices Finding the most effective & resourceful way is key to success in this fast changing world.
New Methods
The hardest thing about B2B selling today is that the customers don't need you the way they used to. It's well documented that on average 60% of a typical purchasing - researching solutions, ranking options, setting requirements, bench-marking pricing happens even before having a conversation with a supplier So there are new methods for engaging with prospective clients & I can work with you to develop these.
The hardest thing about B2B selling today is that the customers don't need you the way they used to. It's well documented that on average 60% of a typical purchasing - researching solutions, ranking options, setting requirements, bench-marking pricing happens even before having a conversation with a supplier So there are new methods for engaging with prospective clients & I can work with you to develop these.
New Business
Many of my clients come with a variety of selling styles learnt in the past. This is itself means that in many teams there are variations of approaches to the market. That has it strengths but customers have radically departed from the old ways of buying, & organisations are increasingly finding that their sales staff are relegated to price-driven negotiations. The old ways are under pressure !
Many of my clients come with a variety of selling styles learnt in the past. This is itself means that in many teams there are variations of approaches to the market. That has it strengths but customers have radically departed from the old ways of buying, & organisations are increasingly finding that their sales staff are relegated to price-driven negotiations. The old ways are under pressure !