Making a change from Digital Marketing to Marketing in a Digital Age

I guess its fair to say that like so many organisations, your Digital Marketing Strategy will never be perfect. Understanding the speed of change technology has brought to marketing in recent years is one thing, utilizing this speed of change has become a constant nightmare for many of you folks. It is no secret that many of you are still not ready for the digital era as your marketing departments often lack the skill sets necessary to thrive in the connected age. Technology is a critical enabler for many brands and often these organisations do not have the requisite talent in place to keep pace with the speed of change. In fact there is a suggestion that these same organisations are not ready to take full advantage of this Digital world. For some, the next step will have to be a transition in mind-set away from the existing models and towards a genuinely integrated approach. Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website? Or to have just a strong social media strategy?  Clearly change has to start with you.

---