Social Business : Looking through new eyes

Many businesses approach the transformation to a social business from a technology perspective. Its not just about digital innovation it is human behaviour and the customer that is driving the digital world of today. Businesses that understand this are driving social change and take note of customer behaviour and how it is evolving in light of the transformations and changes needed for success. The question really is not about what technologies need to be in place because most are already there. Its about how companies and their customers , suppliers and colleagues are currently using technology to accomplish things such as shopping, researching, communicating or travelling, and more importantly, how are they going to use technology to accomplish these things in the future? The way to understand these things is to look at this through new eyes.