Social Business : Overcoming the fear of change

The fear of change
The fear of change is one of the most common reason for resistance to change in any environment, and this has always been the way of things. In essence fear produces anxiety and that stops one from taking any action at all and makes us resistant to change by stirring up fears of what is not known.

Often certainty is more comfortable than uncertainty. 
The fear of change that people hold can be one of the biggest barriers to organisational change. Actually, anxiety is a natural alarm system that keeps us safe and productive. But it can become a chronic mindset. When that happens, it can deaden joy and stifle creativity. 

Leaving our comfort zone is all about trust
Fear of leaving a comfort zone: like it or not we are creatures of habit. We like our routines and don't like to be faced with uncertainty. By becoming more social, more connected, more human, more transparent , we increase the flow of information inside and across the organisation thus reducing anxiety and the fear of not being in control. 

A transformation is taking place
To take this to a new level we can see that a transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. 

Creating a business without walls 
By creating a more social business environment and breaking down the very barriers, stovepipes of information and an environment that stifles ideas and creativity , we increase trust with our peers and our clients. In a sense we are creating a business without walls. A Social Business.

What is a Social Business ?
A Social Business uses what we today regard as social networking tools to make a business more connected , transparent , more human , adaptive and intelligent. 

What will this new approach achieve ?
A social business moves the focus of a business away from documents, plans and other spurious observations to the real source of creativity and decision making that will move the business forwards. By being more connected and transparent, we increase the flow of information inside and across the organisation. By creating a social business environment we increase trust with our peers and our clients.


David Gay 
July 2015
https://uk.linkedin.com/in/davidggay

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