Transformational Business Opportunities
Forrester Research’s Nigel Fenwick believes that there is a big opportunity:
“The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies… moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value. These social businesses change the competition and set new standards for how companies, governments, and non-profits deliver value.”
The world is changing, and businesses must change with it. By following these four principles, organizations have a greater chance of successfully embedding social technologies into the workplace, allowing them to take advantage of new business workflows and opportunities.